When we talk about the importance of “location” at our seminars throughout the country, we often emphasize the value of purchasing an Inn in an established destination location that is a well known choice for travelers. By aligning yourself with a heavily touristed area, at least half of your marketing is “done for you” and it becomes your job to stand out as the superior lodging option in your market.
There’s more than one reason National Geographic Traveler named the Hudson Valley a Top 20 “Best of the World Destination.” In a sense, the area is a microcosm of New York City, with a strong community of former city-dwellers that have traded in their shoebox apartments for refined country living.
Travel+Leisure recently revealed the winners of the 24th Annual World’s Best Awards including the Top 100 Hotels in the World. It was no surprise to us that Rabbit Hill Inn exceeded previous recognition from the organization, ranking as the #1 Top Resort Hotel in the Northeast, #3 Top Resort Hotel in the USA, and #27 of Top 100 Hotels in the World.
Vermont has long been a home to and a place of inspiration for some of the world’s greatest creatives. We were recently reminded of this fact by developments in the village of Arlington, which enjoys an enviable location between Manchester and Bennington on historic route 7A.
While the search for a viable Inn (or an opportunity enriched property!) is important, what’s most important is what you consider providing once the guest has arrived. You’ve heard us use these words before: exceptional service, gracious hospitality, a generosity of spirit. What do they mean to you?
As the experiential travel market continues to grow, with guests focusing on adventure, unique and shareable experiences, and local immersion, it is more important now than ever that B&B owners differentiate themselves from competition. Photography is the answer.