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Virtual Seminar for Future Innkeepers /// Seminar Materials

Things to Do Before the Seminar


Seminar Registration. Please complete this Seminar Registration before our session on Saturday morning. This will ensure we have accurate contact information for attendees. In addition, it helps us to understand your interests and desires as they relate to a possible Innkeeping career.

Business Model Worksheet. Familiarize Yourself with the Business Model Worksheet, which will guide our conversations regarding important elements as you consider an Inn purchase, and navigate a successful Innkeeping career.

Virtual Seminar Manual. This is a copy of the complete manual for the seminar. Various elements of this manual will be included as links below.

An Open Letter to a New Innkeeper. This article was written by previous Inn Partners' clients who purchased a full service Inn in New Jersey and since selling the property have become leading hospitality photographers in the industry. It is a good introduction to thinking about the Innkeeping pursuit.

  1. Seminar Registration Form
  2. Business Model Worksheet
  3. Virtual Seminar Manual
  4. An Open Letter to a New Innkeeper

Session I: Evolution of the Bed and Breakfast Concept


This session provides historical and social context to the pursuit of hospitality specifically as it relates to independent lodging properties in the U.S.

Session II: Bed & Breakfast and Country Inn Statistics


In this session, we use industry study data to show how location, size, and style of your hospitality property will impact occupancy, average daily rate and beyond.

 Session III: Building Your Business Model


In this session, we will discuss the characteristics of a successfully Business Model for Acquisition, addressing the importance of location, size, style of service, and industry trends.

Materials:

  1. Building Your Model Worksheet PDF

Session IV: The Personal Side of Innkeeping / Operational Considerations


In this session, Inn Partners founder and psychologist Heide and Bredfeldt discusses the personal characteristics that make for successful Innkeepers and shares stories related to her ownership and management of a destination full service Inn in Vermont ski country.

Materials:

  1. Being Right for the Job Questionnaire
  2. How to Pamper Your Guests

Session V: The Sales Process and Inn Financing


Often the topic of most interest to aspiring Innkeepers, is how the sales process is traversed, especially in relation to securing adequate Inn financing from a third party lender or by other means. In this session, we will discuss the process in detail.

Materials:

  1. Inn Buying and Selling Infographic
  2. Sample Letter of Intent
  3. SBA Personal Financial Statement
  4. Sample Financing Plan Proposal
  5. SBA Loan Guaranty Program Overview
  6. Certified Development Companies (CDC) Look Up
  7. 401(K) Business Financing: Rollovers for Business Start-Ups Guide
  8. IRC 1031 Exchange Infographic

Session VI: Standard Cost Analysis


The main goal of this session is to discuss the standard income and expense categories for Bed and Breakfast properties and dinner service Inns. Using data from industry studies, we will review standard cost for various Inn-related expenses, from food and labor costs, to marketing and utilities.

Materials:

  1. B&B Standard Cost Worksheet (Excel)
  2. Full Service Standard Cost Worksheet (Excel)
  3. Monthly Income and Occupancy Template (Excel)

Session VII: Valuation of an Inn


In this session, we will review a sample Valuation of an Inn property, looking at the six approaches to value often used in establishing value (and therefore price) for going-concern B&Bs, Inns, and Boutique Hotels.

Materials:

  1. Sample Inn Valuation

Session VIII: Inn Marketing 101


In this session, we will review a sample Valuation of an Inn property, looking at the six approaches to value often used in establishing value (and therefore price) for going-concern B&Bs, Inns, and Boutique Hotels.

Materials:

  1. Understand and Plan for the Five Stages of Travel
  2. The 7 Pillars of Successful Digital Marketing
  3. Social Media Guide
  4. Article on Yielding Your Room Rates

Other Documents of Interest


In this session, we will review a sample Valuation of an Inn property, looking at the six approaches to value often used in establishing value (and therefore price) for going-concern B&Bs, Inns, and Boutique Hotels.

Housekeeping Related

  1. SR Housekeeping Checklist
  2. SR Housekeeping I Department Training Sheet
  3. SR Housekeeping I Daily Refresh Checklist

Employee Manuals

  1. Inn Service Manual 
  2. Manager Employee Manual
  3. Innkeeper Employee Manual
  4. Assistant Innkeeper Employee Manual
  5. Front Desk Help Employee Manual
  6. Server Employee Manual
  7. Housekeeping Employee Manual
  8. Cook Employee Manual
  9. Dishwasher Employee Manual
  10. Maintenance Employee Manual

Miscellaneous/Personal Considerations

  1. Resources: Inns for Sale, Marketing, Vendors, etc.
  2. Reading List
  3. Select Registry Quality Assurance Guidelines