When we talk about the importance of “location” at our seminars throughout the country, we often emphasize the value of purchasing an Inn in an established destination location that is a well known choice for travelers. By aligning yourself with a heavily touristed area, at least half of your marketing is “done for you” and it becomes your job to stand out as the superior lodging option in your market. It was this Sevierville, Tennessee, Inn for sale that recently reminded us of the relationship between location and awe inspiring business activity.
We can not understate the level and diversity of activity that permeates the area surrounding Gatlinburg, Pigeon Forge, and Sevierville, Tennessee. For one, this resort area is the gateway to the Great Smoky Mountains National Park, which is the top national park for visitation in the U.S., receiving 11.5 million visitors in 2018. The national park draw would be enough to support a healthy Bed and Breakfast operation. The Gatlinburg area, however, has not relied solely on the abundance of its natural beauty.
Pigeon Forge, Tennessee, is home to another significant draw: Dollywood and Dollywood’s Splash Country. Dolly Parton’s appalachian-themed park brings in 2.5 million visitors annually and is constantly developing new attractions to keep the park vital. (The largest expansion in the park’s 33-year history came in early 2019 with a $37 million price tag, part of the Dollywood Company’s commitment to invest $300 million in the park over 10 years.) While strong and steady growth is ever present in this area, it is the combination of small town appalachian charm, natural beauty, and in tradition and celebrates its appalachian history.
Hundreds of attractions have sprung up in the Gatlinburg/Pigeon Forge/Sevierville area due to the draw of Great Smoky Mountains National Park with its 600 miles of hiking, proximity to Dollywood and its ever evolving offerings, and beyond. Scenic gondola rides, zipline canopy tours, wildwater rafting, world-class golf and fishing, horseback riding, downhill skiing, and adventure parks provide recreational options for visitors. The TITANIC museum, Ripley’s Aquarium of the Smokies, and countless show and dinner theaters offer family-oriented options for travelers. The three towns are home to independently owned stores as well as the Tanger Outlets Sevierville, a vast complex of brand-name stores. Breweries, distilleries, and wineries offer everything from authentic Gatlinburg moonshine to micro-brewed craft beers and well crafted wines.
The towns of Gatlinburg, Pigeon Forge, and Sevierville, Tennessee, form a triumvirate of sorts, holding power over the 13 million plus travelers and repeat visitors. This Sevierville, Tennessee, Inn for sale is successful for many of the reasons listed above. For one, it enjoys a scenic location, removed from the resort area bustle, but minutes’ from Dollywood and with Gatlinburg just beyond. The Inn’s supreme location has led to gross sales in 2018 of over $500,000.00, with a cash flow of over $250,000. Needless to say, it brings back into focus the importance of location in determining the ongoing strength of a Bed and Breakfast operation.
Call us at 802-257-2360 to discuss your search for the ‘right’ location or with questions on this Gatlinburg area Bed and Breakfast for sale.
