From marketing to sales to customer service, the world of innkeeping and running a business in the hospitality field can be overwhelming. We’re here to help! We’ve learned from experience, and we’re here to give you some top-notch tips for new innkeepers.
To learn more about running the best bed and breakfast you can, feel free to take advantage of our Current Innkeeper Workshops.
Our Favorite Tips for New Innkeepers
Whether you’re an aspiring innkeeper or have already taken the leap and purchased your dream B&B or inn, keep reading to learn how to run a successful business and satisfy your future guests.
1. First Impressions
It’s been said that you only have 30 seconds to make an impression on someone, so it better be a positive one. Guests will start assessing your business as soon as they click on your website or step up to your front door. It’s crucial that your appearance makes a fantastic first impression. Your website should have fast loading speed and professional photography, and your patio/greeting area should be clean, tidy, and exude a welcoming vibe.
2. Cleaning and Sanitation
Making your guests feel clean and comfortable has always been crucial for running a successful inn, but in today’s world, it’s more important than ever. Be sure to refer to the checklist created by American Hotels & Lodging Association (AHLA). Their industry-wide “Safe Stay” initiative focuses on social distancing, disinfecting protocols, cleaning practices, employee health, signage, and more.
3. Dining Room Details
Breakfast is half the bed and breakfast experience, so why not treat it as such? Make your dining room stand out with thoughtful accents and details—such as fresh flower arrangements, luxurious linens, fresh aromatic coffee, and more. When it comes to your food menu, guests will appreciate the extra measures you take to add value. For example, using locally-sourced goods, cooking/baking items from scratch, and offering options to accommodate dietary restrictions.
4. Customer Experience
Within the past year, travelers have become more cautious. If they’re willing to take a leap of faith and trust you and your business, you need to recognize that and do everything you can to provide the ultimate guest experience—this begins with customer service. You can make your guest feel like a VIP by greeting them by name with a welcoming smile, answering their questions, providing prompt service, offering complimentary amenities, and more.
Learn More Tips for Success With Inn Partners
From all of us here at Inn Partners, we wish you success in your journey as an innkeeper. We want to continue to provide you with the best and most up-to-date information from the innkeeping world. You can continue to learn from us in our Innkeeping Workshops. We’ll give you the inside scoop on marketing, trends, sales, and more! You’ll learn a wealth of information to help you maximize your efforts and make sure your inn is running to its full potential.
It’s time for you to reach your full potential! Register for our workshops today. We can’t wait to meet you!